Work / 05 — Design festival · Editorial

Grid.

A modular grid that works just as well on a 20-foot banner as on a lanyard badge.

ClientAnnual design festival
Year2024
ServicesIdentity, editorial, wayfinding
RoleArt direction
(01) — The challenge

The festival moved venues every year and rebuilt its identity from scratch each time. It needed a system that would last several editions.

(02) — The idea

A grid of modules inspired by perforated façades. Each edition only changes the color and fill pattern.

(03) — The system

Templates for posters, printed program, badges and on-site wayfinding, all derived from the same 6 × 6 grid.

Grid blue#2340FF
White#FFFFFF
Paper#E6E1D6
Ink#151413
Fig. 02 — Main application
Fig. 03 — Material detail
Fig. 04 — System in context
3editions on the same system
200+derived pieces
6×6grid modules

Illustrative results from a fictional case study.

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© 2026 Martina Olmos · Demo project — the person, case studies and copy are fictional. Photography: Pexels.Demo project