Work / 01 — Boutique hotel · Full identity

Sky Courtyard.

A color system drawn from the building’s doors and sky, applied to everything from room keys to menus.

Client14-room boutique hotel

Year2026

ServicesStrategy, logo, system, wayfinding

RoleArt direction & design

(01) — The challenge

The hotel was opening in a restored 1960s house and didn’t want to look like “just another hotel.” The brand had to feel as calm as the central courtyard.

(02) — The idea

We started from two colors that were already there: the orange of the doors and the blue of the sky framed by the courtyard. The logo traces that frame.

(03) — The system

An arch-based grid, a warm serif typeface and a short palette applied to keys, menus, towels and room signage.

Door orange#E0612F

Courtyard blue#8FC3E6

Lime white#F2EDE4

Ink#151413

White geometric house with orange doors — Fig. 02 — Main application

White staircase against a yellow wall — Fig. 03 — Material detail

White walls and blue sky — Fig. 04 — System in context

+38%direct bookings in the first six months

14wayfinding pieces

164-page brand book

Illustrative results from a fictional case study.

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The hotel was opening in a restored 1960s house and didn’t want to look like “just another hotel.” The brand had to feel as calm as the central courtyard.

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